The CCEA Camp Education Conference (hereinafter referred to as "CCEC") has been held for five consecutive times. The first CCEC in 2015, with the theme of "Understanding China and Understanding the World", showed the public the vitality of a new industry; the second CCEC in 2016 With the theme of "Hello, Camp", we focus on promoting upstream and downstream exchanges in the industry; in 2017, the third CCEC with "Camp+" as the theme advocated diversified ideas and provided multiple choices for the growth of young people; in 2018, the fourth CCEC with "Backto Basics" as the topic, return to "education" itself, and discuss how education can be better practiced in the camp; the fifth CCEC in 2019 will focus on "Make a difference" as the theme, starting from the needs and learning of children, paying attention to every possible difference Small trend changes that will have an impact in the future.
2020CCEC heavy guest speech
Which key points should China's quality education focus on?
Yu Minhong, a member of the Chinese People's Political Consultative Conference and Chairman of the New Oriental Group Technology Group, visited the site and shared the keynote speech for the 2020CCEC conference. Mr. Yu shared his definition of quality education to the participants from the focus of China's quality education. As a well-known education expert in China, he clearly pointed out that Chinese children and families have a growing rigid demand for experiential and interesting learning scenarios and methods such as research and camps. He believes that we practitioners are promoting China's very The great education cause has brought real happy education and all-round growth experience to thousands of children and families in China. We are truly practicing the quality education and all-round growth of young people! Teacher Yu finally encouraged all practitioners to say that in difficult times, we must strengthen our belief in education, continue to explore new opportunities and seek new development!
The State Superintendent, the Secretary-General of the National Education Advisory Committee, the former director of the Education Development Research Center of the Ministry of Education, and Professor Zhang Li shared with all participants from the educational policy level. Through the interpretation of research trips and camp education development policies, they talked about the future In education, the Chinese government and education authorities vigorously promote and encourage quality education, and have introduced a series of policies and systems that rely on research trips and camp education scenes to practice quality education, and fully implement and carry out whole-person education. Through Professor Zhang's interpretation, we have strengthened our belief in moving forward!
2020CCEC Opening Keynote Speech
Discussion on the future development pattern of the pan-camp education industry under the Chinese market environment
The global camp education industry has been hit hard. Facing the normalization of the epidemic today, John Jorgenson, former chairman of the ICF International Camp Association and expert in outdoor education and leadership education, shared recent successful cases in the international camp industry and cases of how to face future risks. I hope that the global camp education colleagues will work together to overcome difficulties. Now, we need each other's support at any moment in the past.
Pete Griffiths, CEO of Camp Australia Association, shared how they used different circumstances in Australia and learned from outstanding cases in other regions during the epidemic to achieve sustainable camp operations by providing services to campers, and continue to help users build confidence and firmly convey the core of camp education Value, that is, how to benefit the growth of children.
Pete Stacey, National Director of BAPA British Outdoor Activities Association and Chief Certification Officer of BAPA British Outdoor Activities Association, shared how British camps deal with the new crown and why they need a camp certification evaluation system. BAPA is an official certification association with a history of 75 years in the UK. On the standard security system, the camp can establish a personalized security system that suits itself.
In 2020, Canadian day camps, residential camps and the entire outdoor education face great challenges. Jeff Bradshaw, the former chairman of CCA Canadian Camp Association and the chairman of Ontario Camp Association, shared how the Canadian camp education industry faced the impact of the new crown epidemic , As well as preparations and coping strategies to ensure the successful launch of the 2021 summer camp.
Tom Rosenberg, CEO of ACA American Camp Association and honorary award recipient of the National Conference of American Camp Congress, shared the camp operation measures and online innovation projects during the ACA summer camp. After the summer of 2020, he believes that today’s young people need to experience camp education more than ever before. The immersive experience can promote the growth of young people and develop their social and emotional learning capabilities. At the same time, he extended his best wishes to Chinese camp education colleagues .
CCEA director & founder of Xiashan Camp Education, Xu Meng, shared the product and organizational innovation of camp education institutions. The 2020 epidemic is a poison but a good medicine. For Xiashan, the organization's flexibility and product innovation are stimulated and accelerated by the epidemic. Under the epidemic, the industry is showing signs of reshuffle, and only institutions with sufficient innovation capabilities can survive better and receive reshuffled industry dividends. From two aspects of product innovation and organizational innovation, he shared the innovation made by Xia Shan in 2020, the thinking behind it and the path to try, and how to restructure the organization? Realize the activation of the team and realize the continuous innovation ability of the organization without relying on the founder.
CCEA director & CASC CASC Youth Leadership Academy Dean Zhang Zhe, she said that we often think of business as a bird with a head and wings. In the process of starting a business, both the head and the wings are indispensable. The head of the business—— It is the mission, vision and values, that is, the navigator of the enterprise. The wings are like our word-of-mouth system and marketing system. Only the head without wings, can move forward but very slowly, and it is easy to be thrown off by the market; only wings without heads, the faster you fly, the harder you will hit, and you may even fly in the wrong direction and die faster. Based on 20 years of entrepreneurial experience, she shared how to establish the mission, vision and values of the enterprise? And based on the enterprise navigator to establish a one-, three-, and five-year strategy. At the same time, she also pointed out how navigators play a leading role in companies in crisis and how to help companies turn crises into opportunities.
Fu Dequan, Vice Chairman of CCEA South China District & Vice Chairman of Hubei Research and Study Travel Association, shared that in the face of new opportunities, new confidence and new developments, facing the post-epidemic era, they laid the foundation for the children's lifelong growth and better cultivated future construction They and their successors, pan-camp educational institutions and their practitioners need to reshape the boundaries and improve their cognition. They need to calm down and slow down, analyze the hotspots, difficulties and pain points of the industry, learn from each other, and clarify the moral tree. The direction of human practical education, according to the outstanding characteristics of each stage in the growth process of the industry, strengthen the extensive cooperation of various educational resources in the society, and continue to move towards the height, breadth and depth of practical education, and gradually form a school model with various systems coexisting and establish a market To promote the healthy development of pan-camp education through the use of modern informatization management methods and modern operating mechanisms.
CCEA Director & General Manager of Jifa Nature Education Camp Huang Yutong shared the optimization and construction of the camp product system in the post-epidemic phase. It is easy to say that it is easy to say but difficult to do when customers make products. Many times our camp partners make products based on resources and their ideals. After making them, they find that they can’t sell, and they fall into an awkward situation. How can we truly see customer needs? For target customers, what are the core values that we can achieve delivery and transaction? Does our camp business have a product structure? How to build a pyramid product structure to solve the problem of sustainable management? From the perspective of the time axis, how should we plan the three-tier business chain of the camp?
An indispensable round-table forum for the annual conference, the 2020 epidemic, a topic that every industry cannot avoid, is hosted by Chen Rong, vice chairman of CCEA Communications, and four guests, the dean of the Haidian District Educational Science Research Institute & Jingde College Executive Dean Wu Yinghui, Beijing Fourth Central Plains President Liu Changming, Beijing Xinyingcai School Vice President Liu Wei, CCEA North China District Vice President & International Camp Association Chinese Ambassador Li Jinghui, explained the camp education ecology and trend analysis in the post-epidemic era. Based on professionalism, selflessly share their experiences, lessons and thoughts to collide with each other. What do we expect to give our children in the end? The present and future of camp education with children as the core requires us to continue to think and explore, maintain communication and collision, and move forward hand in hand!